On your quest to improve your rankings, you will often find yourself optimizing single pages, be it their content or the technical setup of the page itself. XOVI NOW helps you with both. So, let’s find out how to create content that gets you on Google’s first page.
First, we’ll show you how to use the Text Optimizer to improve your content. To maximize its potential, also brush up the page it is featured on. You’ll learn how URL Analysis can help you do exactly that.
What the Text Optimizer Does for You
Include User Questions to Add Value
URL Analysis: Optimize Single Pages
Do I Have to Include All Missing Keywordsin the Keywords Table?
What Does the WDF*IDF Analysis Chart Do?
What Are the Filter Settings and When Should I Change Them?
What the Text Optimizer Does for You
You’ve got your keyword(s), and you even wrote up some new text to put on your site. Or you already have content on your page. But does it cover all related topics you need to satisfy Google? Does it contain relevant keywords, terms, and phrases in a proper density?
That’s what the Text Optimizer figures out for you, no more guesswork! But how does it do that? It’s simple, really: You provide a text and its keyword. The Text Optimizer then analyzes your text, compares it to the top 10 organic search results (Google or Amazon) for your keyword, and compares the presence and frequency of relevant terms. Then, the Text Optimizer instructs you which words or phrases to add, increase, or reduce.
That way, you make sure that your content covers all relevant topics and whether or not you should dive deeper into single subjects and provide more information or answer user questions.
Also, the Text Optimizer provides you with the top 10 organic search results, so you can check them out yourself to see how they got such great rankings.
How to Begin
Start from scratch or grab your text or choose a page to analyze, and let’s check it out! In XOVI NOW, head to Projects → Text Optimizer in your top navigation bar or click here:
Step 1: Create Analysis
The Overview shows recent analyses. It will, of course, be empty if this is your first one. To optimize a new text, click Add Text Analysis. Is your content already live and has a URL? Great! Copy and paste it. Suppose you’ve got your draft but no URL — no problem: use your homepage as a stand-in.
If you want to optimize a product page’s text, not only can you compare it to Google’s top 10 organic search results, but to Amazon’s, too! To do so, flag the checkbox Include additional product pages.
For now, go with the default settings and click Start Optimization. We will now analyze your content. When it’s finished, the analysis’ status will be flagged with a green checkmark. Click on your URL to open the Text Optimizer and get to work.
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If you want, you can start multiple analyses simultaneously. Simply add a URL and keyword for each. You can access them later in the Text Optimizer overview. |
Step 2: Optimize Your Content
Now roll up your sleeves and hit the keyboard; it’s time to make your content shine! In the overview, click on a URL to open the Text Optimizer. It is structured into Filters, Text, and Analyzed Texts tabs. For now, leave the standard settings in Filters as they are and go to Text. Load or copy/paste your text to start perfecting it.
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You can save our draft and return to finish optimizing your text anytime. |
Below, you’ll find a list of relevant keywords. Priority shows how important it is to include a keyword, while Status instructs you to add, increase, or reduce keywords.
As you improve your text in the editor and add, increase, or reduce keywords, the keyword list will adapt.; it’s a quick and easy way to check if you’re on the right track.
| Icon | Status |
| Green Checkmark | Term occurs in proper frequency. All good. |
| Red X | Term is missing. Add it. |
| Red arrow facing down | Term is used too often. Reduce amount. |
| Red arrow facing up | Term is used too rarely. Increase amount. |
However, do not simply type in or delete keywords. Rather, include them in a sensible way. For example, if they show a subject you have not yet discussed in your text, do so. Create a meaningful and high-quality text that offers added value to your readers — which is what search engines are looking for in a text. Also, at the end of the day, it is users you need to convince to buy your product. Search engine rankings are but means to an end.
When you’re done, all you need to do is copy and paste your optimized draft to your Content Management System and create/update your page.
Who Are You Up Against?
Now switch to the tab Analyzed Texts. It’ll show you the top 10 ranking URLs for your keyword. It will also tell you whether your analyzed URL is among them and, if so, in which position.
Click on a URL to sneak a peek at your competitor’s content. How are they tackling the topic at hand? Look for the following things:
- What type of content do they use?
- Which topics are being addressed?
- How is the content structured?
- How is the user addressed, and who might be the target audience?
- What type of media is included, and how often?
Answering those questions will help you create content that caters to your keyword’s audience and helps you obtain good rankings.
Now, focus on Word Count for a moment. It allows you to compare each page's content length to yours. Use Word Count, for example, to find out whether your content is considerably shorter than most or all top search results. In that case, explore related topics and questions more in-depth and increase your content.
Include User Questions to Add Value
As mentioned before, you should always strive to create content that users will love, because if they do, then search engines will too. So, let’s do our best to provide helpful content and answer questions users might have revolving around your keyword/topic.
In Keyword Research, the Questions tab lists user questions often appearing in search results’ People also ask-box for your topic’s keywords. Type in the same keyword you used for the Text Optimizer, hit the search button, and open the Questions tab.
It’s a great way to find out what users genuinely want to know about any given topic. Help them get the information they crave by including and answering user questions in your content.
We recommend you add a question as a headline (h-tag) and provide the answer as normal text. That way, your answer just might show up in search results, too.
URL Analysis: Optimize Single Pages
While you’re optimizing your content, why not brush up its page, too? The URL Analysis is your place to go if you want to check and improve the technical setup of a single URL. It’s basically a mini-site audit that analyzes a single URL of your website.
In the navigation bar, head to Projects → Site Audit → URL Analysis or click here:
Your domain is prefilled. All that’s left to do is choose the page you want to optimize, paste its URL, and hit Analyze.
After that, you’ll know everything you need to make sure Google will love your page. First up, you’ll find a summary of errors to fix. Click on an error for more details.
The URL Analysis will answer lots of questions you might have about a single URL, for example:
- Do all images have a title and ALT tag?
- Are my headings correct?
- What do the meta title and description look like?
- Are link targets still correct and accessible, or should I update them?
- What’s their HTTP status code?
- Does the analyzed URL have any backlinks?
Troubleshooting and FAQ
Do I Have to Include All Missing Keywords in the Keywords Table?
No. The Keywords table lists all terms that appear on at least three out of the ten top 10 search results (default Filter settings), sorted by relevance. We strongly recommend adding missing high-relevance keywords to your text. However, low-relevance keywords might be used on multiple pages but are not relevant for the topic at hand (for example, terms like love, time, or perfect). It is up to you to use them, as long as you cover relevant topics and terms in your content.
What’s WDF*IDF?
WDF*IDF is a text analysis method used to determine a text’s relevance for search engines based on a provided keyword. WDF is short for Within Document Frequency, while IDF stands for Inverse Document Frequency.
WDF checks a term's frequency in a text compared to its total word count and “weighs” its value within the examined document. IDF is there to figure out the meaning, or role, of that term within a body of documents containing both relevant terms and the same term. Multiplied, the two values give an idea of how the analyzed content compares to texts already considered relevant for a given term or keyword.
In SEO, the WDF*IDF analysis replaced the now-outdated Keyword Density as the benchmark for a text’s SEO relevance. Keyword Density merely determined how often a term occurred in a text in relation to its word count in percent. However, a text’s value is not improved by simply adding a term x more times to meet the ‘perfect’ Keyword Density and declare it ‘relevant’ for users and SEO.
What does the WDF*IDF Analysis Chart do?
The chart visualizes the Keywords table instructing you to add, increase, reduce or remove keywords to or from your text. It too shows often occurring terms in your keyword's top 10 search results. It also tells you how often they occur and how your content is performing in comparison.
The y-axis reflects the calculated WDF*IDF value.
The x-axis shows critical semantic terms related to your keyword.
In the chart, you'll find four lines:
| Average: | Average WDF*IDF value of the top 10 search results |
| Max.: | Maximum WDF*IDF value; do not exceed this limit. |
| Reference URL: | WDF*IDF value of analyzed URL. |
| Text: | WDF*IDF value of the loaded text. |
The Text line will change as you follow the instructions and perfect your text in the editor (Text tab). It's another quick and easy way to check that you're on the right track.
What Are the Filter Settings and When Should I Change Them?
Filters help you customize how related keywords and terms are defined as relevant for your analysis.
- Monitor keywords with (checkboxes, e.g., 1 Word): Define keywords' word count allowed for analysis. We recommend including all available options.
- Relevance: Define the number of search results in which a keyword needs to appear to be considered relevant. For example, setting the filter to 3-10 pages means that a keyword needs to appear on at least 3 pages to be considered relevant for your analysis.
We recommend using the default settings, especially if you’re just starting out with SEO and text optimization.
However, you might want to change the settings if you want to narrow down results and see terms appearing on at least five out of the ten top 10 ranking pages for your keyword. To do that, adjust the Relevance bar to 5-10. Keep in mind that narrowing down results in that manner might exclude valuable subjects covered by only a handful of pages
If you feel that numbers in keywords have no added value for you, un-check the Include numbers box.
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