Using Keyword Filters Effectively

XOVI NOW provides a lot of data to establish new rankings and improve existing ones. But sometimes less is more. Use XOVI NOW filters to narrow your search results according to your needs. Today you'll learn how to use filters effectively.

Table of Contents:

What are filters?

How do I add filters?

How do I apply filters wisely?

1. Pick low-hanging fruit

2. Uncover keyword cannibalization

3. Leverage long-tail keywords

What are filters?

Filters help you to narrow down keywords in XOVI NOW according to different data. This way, you get results tailored to your needs. You can combine filters in any way you want.

Here are the most popular filters in XOVI NOW:

• Search volume
• CPC - Cost per Click
• Competitor
• Word count
• Position
• and more

We recommend always applying the search volume filter. This way, you can set a lower limit above which you are ready to invest resources for optimization.

How do I add filters?

Filters are available in every keyword table. To filter keyword lists, click on the funnel icon in the upper right corner above the table.

Click Add Filter and select the desired metric in the dropdown by which you want to filter the list. Then you can customize the specified value using the slider/dropdown and add more filters.

Then click Apply Filter.

Sort tables

You can also sort each result list according to the included data in ascending or descending order. Just click on the respective metric in the table header.

How do I apply filters effectively?

Now you know how to add filters. Below we have compiled three examples of how you can use filters to find interesting keywords for your business.

We recommend always applying the Search Volume filter. This way, you can set a lower limit above which you are ready to invest resources for optimization.

1. Pick low-hanging fruit

Check for rankings on the second search results page, i.e., on positions 11-20. If you optimize these pages, they usually make it to page 1 with little effort. As you might know, page 1 is where the click-magic happens; very few people check out the second search results page.

Filter settings: Add the Position filter and set it to 11-20.

 2. Uncover keyword cannibalization

If two or more pages of a website rank similarly for the same keyword, this is called keyword cannibalization. These pages compete against each other, not allowing one page to establish good and stable rankings. 

Learn more about keyword cannibalization, how it is caused, and how to prevent and fix it.

Filter settings:  Add the Result Grouping filter and set it to Multiple Rankings.

3. Leverage long-tail keywords

Long-tail keywords are search queries containing three or more words, phrases, and questions. They usually have a comparatively low search volume, but a clear user intent and are usually not as competitive. That should make it easier for you to create helpful content and establish top rankings. 

Filter settings: Add the Word count filter and set it to 3 and more words.