Why, how, where, and why — if you don’t provide helpful answers to the users’ questions...they will turn to the competitor who does. To create helpful content, use the XOVI NOW Question Finder. It helps you identify burning questions users have around a keyword. Identifying, adding, and answering user questions allows you to increase your content’s relevance. That way, more people will come to your site — and stay.
Today you’ll learn why user questions are so important, what the XOVI NOW Question Finder can do for you, and how to work with it properly.
Table of Contents:
Why should I bother with user questions?
Question titles increase Click Through Rate
What is the XOVI NOW Question Finder?
How do I use the Question Finder?
What are user questions?
User questions are questions that people enter into a search engine such as Google. People are therefore looking for answers or solutions to specific questions/challenges. Google itself provides answers to frequently asked questions asked on the topic in search results. You’ve probably seen the “People also ask” element:
Why should I bother with user questions?
User questions will help you increase traffic to your website, build trust with your (prospective) customers, and increase Google rankings — because user questions help you understand what users truly want to know about a given topic (or keyword).
Search engines exist to provide answers. That’s why they prefer sites that help users and anticipate and answer the users’ questions. Doing so will increase your site’s relevance significantly — and its rankings along with it.
Users use search engines to find answers to their questions and challenges; how to get somewhere, how to do something, what or where to buy something, and more. If you want to know what engages people about a keyword or topic, you will find the answer to the questions they ask. User questions are perfect for ensuring your content addresses the things that matter to people.
A person will stay on your site, interact with it and become a (potential) customer if they feel you help them or like the content you offer.
Answers build trust.
People tend to return to places where they feel taken seriously and understood and are met with helpfulness and support. If you address their questions about a topic and provide easy-to-understand and helpful answers, you’re likely to become their go-to person on that topic. So people will keep coming back to you — online and offline.
Question titles increase Click Through Rate.
A pro tip is to include the user question in a page’s meta title. This way, the question will become your search result’s title. By doing so, users can be sure that your content deals with their questions and will provide them with an answer.
Studies show search results that contain and answer W-questions (who, what, why, where...) or with question marks in the title receive 14.1% more clicks than search results that do not contain W-questions in the title.
Source: backlinko.com
Check out this example snippet:
So, user questions help you drive more traffic to your site, gain users’ trust and turn them into (potential) customers.
| If you want to know more about how to optimize your titles and descriptions for convincing search results, check out our snippet optimization guide. |
| We recommend the Text Optimizer Guide if you want to learn how to write even better content with XOVI NOW. |
What is the XOVI NOW Question Finder?
The Question Finder helps you identify questions users frequently type into search engines around a given topic or keyword. Provide people with the most valuable answers to their questions. Increase your rankings and clicks on your search results and bring more people to your site.
| Try it for yourself. In the top navigation, go to Keywords → Keyword Research and type in a topic or keyword for which you want to research user questions. Then, switch to the User Questions tab. |
Here, you’ll find related questions. For your convenience, questions are listed by relevance based on your topic/keyword.
Find out
- which questions users ask concerning your keyword/topic
- how many questions users ask
- which keywords show an exceptionally high number of questions in search results
- the number of currently available answers to a questions
- the content of available answers
| Use the Question Finder to identify pain points and specific topics users require help with. Focus on these questions and answer them in your content. |
How do I use the Question Finder?
In a nutshell, the Question Finder helps you research user questions. Doing so will help you create relevant content that understands the user’s questions and challenges and offers helpful answers and solutions. Helpful content, in turn, will improve your rankings, drive more traffic to your site, and increase conversions on your site.
| Find relevant questions for your keywords or content. Then, include it in your text. The best practice is to pose a question as a headline (h-tag) and provide the answer in the following paragraph. |
As mentioned, the Question Finder lists questions people type into search engines. Many of the results will contain the provided keyword/topic. However, XOVI NOW can also show related questions that do not contain the keyword but revolve around the issue.
Let’s try this with an example. We want to research questions about dog food. to see what our content should cover to be helpful to the user.
Relevant questions to tackle in your content could be:
What dog food is most recommended by vets?
What is the best quality dog food?
What is the best dog food for dogs with allergies?
What is the best dry food for a dog?
How long does a bag of dog food stay fresh?
How much homemade food should I feed my dog?
Check out the available answers.
Did anyone already provide an answer to a question, and if so, what does it look like? XOVI NOW makes it exceptionally easy to sneak a peek. Click on the respective Answers digit to see:
- The answer’s search result(s)
- The answer(s) ’s URL(s)
| To see how another website tackled the question/answer, click on the URL and browse their content. |
| If the Answers column contains n/a, there are currently no answers available — yet! So this is your chance to be the first. |
Identify the most visible user questions.
The Keywords column shows the number of keywords for which a question is displayed in search results. Tackling those questions, therefore, can increase your reach significantly.
| If you want to know those keywords, click on the respective Keywords digit to get a full list. Use it to check their popularity (i.e., search volume, competition, and CPC) and decide how useful those keywords are for your buisness. |
Use filters for more precise results.
You want to know if your competitor already provides answers to the questions? Then filter for answers by their domain using the Answer URL filter.
Tutorials are a popular content format. If you are looking for questions that are particularly suitable for tutorials, use the User Question → Contains Word filter and enter a question word, e.g., "How."
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