What is Bounce Rate?

Bounce Rate is the percentage of website visitors who accessed a single page of then left your website.

By tracking your Bounce Rate, you can better understand your website's design and content effectiveness.

Bounce Rate is a great metric to measure user engagement on your website. For example, a low bBounce Rate would indicate that the user found your website relevant.

How to interpret bounce rates correctly

Bounce Rates differ depending on the content type. Blogs, news, or event pages usually see higher bounce rates as users find the information they want right on the first page. They don't have to switch to other pages (such as a shopping cart or an order process). That is why high bounce rates are not alarming per se.

If your online store experiences a high Bounce Rate, users aren't browsing for products or buying any. So in a store, you want low bounce rates.

If users are forwarded to a landing page after their conversion (e.g., after an order is completed), ensure they have a well-optimized thank you page. 

To properly assess and evaluate the Bounce Rate, you need to understand the typical user behavior of the respective content type (e.g., blog vs. store).

What is a healthy Bounce Rate?

Generally speaking, a Bounce Rate between 41% and 55% is considered average. It is regarded as above average if it falls between 56% and 70%. Anything that exceeds 70% should be improved urgently.

Where and how do I track the Bounce Rate?

Use a web analytics tool like Google Analytics to track the Bounce Rate. Analytics includes the bounce rate in most reports.

If you want to check out the Bounce Rate for all of your website's pages, go to: 

Behavior> Site Content > All Pages.

Sort the report by Bounce Rate to identify pages needing optimization quickly. Click the Bounce Rate header to sort the report in descending order.